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Birks & Mayors Taps Jean-Christophe Bédos as CEO

Executive will fill the role of chief operating officer until the firm’s current president and ceo, Tom Andruskevich, resigns in the spring.

Birks & Mayors, the Montreal-based jeweler, has appointed ex-Boucheron chief executive officer Jean-Christophe Bédos as ceo and president, effective April 1.

This story first appeared in the January 12, 2012 issue of WWD.  Subscribe Today.

Bédos, who left Boucheron in June, will fill the role of Birks & Mayors’ chief operating officer until the firm’s current president and ceo, Tom Andruskevich, resigns in the spring.

Until then, Bédos will report to Andruskevich and Lorenzo Rossi di Montelera, the company’s chairman. He will be based in the firm’s head office in Montreal.

Andruskevich, who joined Birks & Mayors in 1996, revealed his resignation in September, citing his desire to pursue “board positions and advisory roles for luxury brands and other high-end companies.” As a result, he will stay on as vice chairman of the board at Birks & Mayors.

Prior to a seven-year stint at Boucheron, Bédos served as managing director of Cartier France and international executive manager at Richemont International from 2002 to 2004. He began his jewelry career at Richemont-owned Cartier in 1998.

For the first half of fiscal 2012, Birks & Mayors said its net loss narrowed to $5.6 million, or 49 cents a diluted share, from a year-ago loss of $9.5 million, or 84 cents a share.

Sales for the 26 weeks ended Sept. 24, increased 16.8 percent to $129.9 million, from $111.2 million.

This followed a similar trend for the fiscal year ended March 27, when the company shrank its annual net loss to $7.7 million, or 68 cents a diluted share, from a loss of $19.5 million, or $1.71 a share, a year earlier.

Yearly sales grew 6.2 percent to $270.9 million, from $255.1 million in 2010.

Birks & Mayors operates 61 luxury jewelry stores, 27 of which are located in Florida and Georgia, and the remaining 34 in Canada.