Boucheron is celebrating the Chinese Year of the Snake with a collection inspired by a serpent, a mascot for the house ever since founder Frédéric Boucheron gave his wife Gabrielle a serpent necklace as a token of love and protection.
This story first appeared in the January 25, 2013 issue of WWD. Subscribe Today.
The Serpent Bohème line consists of some 20 pieces including rings, bracelets, pendants, necklaces, earrings and watches in white or yellow gold.
The rings are lifted from the first Serpent collection launched by the Place Vendôme jeweler in 1968. Topped with a teardrop-shaped head, they are paved with diamonds in a grain setting and surrounded by gold beads. In addition to the original medium-size version, these rings were designed in small — with two heads, to be worn together or separate — and large, with a single head.
For the necklaces, Boucheron scaled down its signature twisted chain to a fine diameter. The pieces come with a teardrop pendant and jeweled safety pin-clasp, which can be removed and used to wear the pendant as a brooch.