PARIS — French high jeweler Boucheron has named French actress and model Laetitia Casta brand ambassador."Her strong personality, her values and her choices will be perfect in embodying Maison Boucheron both in France and abroad," said Hélène Poulit-Duquesne, chief executive officer of the Kering-owned jeweler.The move comes as high jewelry houses explore new ways to bolster relevance with younger audiences and find their footing in a digital sphere.The label recently launched an advertising campaign aimed at projecting a more contemporary look, and is refurbishing its Place Vendôme headquarters. With its temporary Vendôrama exhibition in Paris last month, the house explored new methods of educating the public about the brand, using a mix of interactive digital displays and employing actors for demonstrations.For the presentation of its Russia-inspired winter collection last July, the house built a winter scene in the Kering headquarters on the Left Bank of Paris, complete with sounds of owls and howling wolves, fake snow and birch trees.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive