Boucheron Opens Singapore Store

Boucheron's first unit in Singapore is styled to to resemble the French fine jewelry house's private salon on Place Vendôme.

PARIS — Continuing its international expansion, French fine jewelry house Boucheron has opened its first boutique in Singapore.

Styled to resemble a private salon in the Place Vendôme flagship, the 860-square-foot boutique carries Boucheron’s jewelry lines, timepieces and high-end jewelry.

The store, located in Singapore’s Ion Orchard shopping and residential complex, has been opened in partnership with Inca Holdings Inc., a specialist retail distribution networks for luxury brands.

Boucheron, founded 151 years ago, is owned by Gucci Group, which is part of retail-to-luxury French company PPR.