Boucheron Opens Singapore Store

Boucheron's first unit in Singapore is styled to to resemble the French fine jewelry house's private salon on Place Vendôme.

PARIS — Continuing its international expansion, French fine jewelry house Boucheron has opened its first boutique in Singapore.

This story first appeared in the July 21, 2009 issue of WWD.  Subscribe Today.

Styled to resemble a private salon in the Place Vendôme flagship, the 860-square-foot boutique carries Boucheron’s jewelry lines, timepieces and high-end jewelry.

The store, located in Singapore’s Ion Orchard shopping and residential complex, has been opened in partnership with Inca Holdings Inc., a specialist retail distribution networks for luxury brands.

Boucheron, founded 151 years ago, is owned by Gucci Group, which is part of retail-to-luxury French company PPR.