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Brands Aim for Fresh Approaches

The jewelry market has been resilient in a challenging marketplace.

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The jewelry market has been resilient in a challenging marketplace. Brands such as CA&LOU, Damiani + Ludovica Andreoni and Beirn aim to offer newness at different price ranges for 2011.

This story first appeared in the November 29, 2010 issue of WWD.  Subscribe Today.

CA&LOU

Friends Carolina Neri and Bérengère Lux have an international law degree and business management degree between them, but the two sought to indulge their creative sides by launching CA&LOU, which they describe as a “haute couture bijoux” jewelry line.

Neri hopes the collection, which started last year, reflects “the sense of style and glamour” the founders “share in creations where the value of handicraft excellence meets the ideal of elegance in motion intrinsic to a modern lifestyle.” They want to cater to a range of women — from young, edgy girls to chic clientele.

The looks are in silver, bronze, Swarovski crystals and semiprecious stones, all of which have a geometric, Art Deco flair. CA&LOU necklaces, earrings, bracelets and belts retail from $256 to $2,000 and can be found at Browns Focus, Saks Fifth Avenue and Luisa Via Roma in Florence. — Lauren Benet Stephenson

Damiani + Ludovica Andreoni

Luxury jeweler Damiani has teamed up with jewelry designer Ludovica Andreoni, wife of Ferrari president Luca Cordero di Montezemolo, to create a special collection consisting of three different lines.

“Moon Drops” includes smart and easy pieces where shades of gold are matched with diamonds, precious gems and pearls. “Royal Fantasy” has a more luxurious attitude with pavé diamond earrings, rings and bracelets. Pink gold and Australian pearls give an ultrafeminine touch to “Pearl Chic,” the most high-end of the three.

“This collaboration was born very naturally, around a table with friends,” said Giorgio Damiani, vice president of Damiani Group. “We have always appreciated Ludovica’s creations that are fresh, contemporary and wearable in everyday life.”

Wearability seems to be the leitmotif of the collection, which is “thought for young and dynamic women,” said Ludovica Andreoni. “The biggest goal was giving a twist to pearls that are generally considered a bit old-fashioned. I think that we got a good result, pairing pearls with more actual shapes, including circles or long chains.”

The collection is available at Damiani flagships and Rocca boutiques worldwide. Prices range from about 900 euros, or $1,230 at current exchange, for a white or yellow gold ring with black diamonds to 9,800 euros, or $13,388, for white gold earrings with diamonds and Australian pearls. — Alessandra Turra

Beirn

Beirn handbags was founded by Rita Overzat in 2007 with a single hobo silhouette fashioned from Indonesian watersnake. This company has grown rapidly, and now sells at stores such as Bergdorf Goodman and Neiman Marcus. Beirn handbags are produced in Indonesia, near Overzat’s vacation home.

“The brand is based on the idea of having a mixed representation of luxury, durability and versatility in one series of bags and small skin goods,” Overzat said.

The Beirn aesthetic centers around the idea of a “Gypset” woman — a sort of chic, financially independent nomad. In an effort to cater to the lifestyle of this Gypset, Beirn has decided to expand into jewelry. The accessories are constructed from mother-of-pearl, resin and wood, to create cuffs, necklaces and bangles that Overzat hopes will “give both an artisanal and eccentric feel.” Beirn jewelry will retail between $30 and $125 and will be available in stores such as M29 in the Four Seasons hotel in Georgetown in February. — L.B.S.

 

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