To (mis)quote some famous old Brits, Laura Freedman gets by with a little help from her friends.
When scouting locations for a New York outpost of her Los Angeles jewelry mecca Broken English, Freedman stumbled upon an ideal spot in the heart of SoHo. The only problem? It was already occupied. “I fell in love with Crosby Street,” Freedman said. “I was looking with a realtor and as we walked down the street, he explained why Crosby was so special. We passed a big space that was great, because it goes through Crosby and Broadway. He said, ‘That’s AllSaints.’”
Fortuitously, Freedman counts Lyndon Lea, cofounder of Lion Capital, which acquired 76 percent of AllSaints in 2011, among her close friends. “The following week, I had lunch with Lyndon, and I was telling him how he had an amazing location,” she said. “He said, ‘Well, why don’t you just take the Crosby side of AllSaints. If we divided it and you took over 500 square feet, it would be used per square foot more efficiently.’ And, really, the synergy between the two brands made sense.”
According to Freedman, the decision to expand out East was a long time coming. A Los Angeles native, Freedman opened her fine-jewelry store in 2006 after spending several years working at West Hollywood boutique Kaviar and Kind. Located in the Brentwood County Mart — also home to the likes of Intermix, James Perse and Jenni Kayne — Broken English opened as a 400-square-foot jewel box of a store. Today, still in the same location, Broken English boasts a designer roster that includes Anita Ko, Deborah Pagani, Jacquie Aiche, Colette and Pamela Love. She declined to provide specific sales figures.
Freedman views the SoHo flagship as a chance to take on much larger retailers like Barneys New York and Bergdorf Goodman.
“There is a real lack in the market, which is one of the reasons why I wanted to come to New York,” she said. “[Broken English] is really a fresh approach to a jewelry store. There’s a lot of flagship stores for jewelers separately, but there isn’t really a jewelry store.”
In addition to its existing designers, Broken English will introduce a handful of new ones, exclusive to the New York location, such as Inez & Vinoodh, as well as new vintage offerings. Freedman also hinted at future exclusive collaborations.
She describes the interior of the 518-square-foot space as “luxurious, but still homey and quaint.” The store features a mix of custom Carrera marble-and-brass and vintage French jewelry cases, with concrete floors and an inlaid brass logo. Freedman expects the store to hit $2 million in sales in year one. “I was very young when I first opened the store,” she said. “I was the new kid on the block. Now, the store has brand recognition.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)