As international brands scramble for their share of China’s growing disposable incomes, a few smaller players have taken a different approach — coming from the U.S. and Europe to launch their accessories brands from within China.
Knowing the market from the inside and introducing an international design perspective in a fast-developing market certainly would seem advantageous for a fledgling accessories brand, and proximity to affordable materials and a plethora of factories can’t hurt. But there is the problem of counterfeiting to consider, not to mention the language difficulties and an inherently different business, creative and purchasing culture to contend with.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"