NEW YORK — Cartier is looking to the past with its new jewelry collection, Amulette de Cartier.
Based on the concept of amulets, objects meant to ward off evil or to bring good fortune, the range features variations of a disclike charm designed to act as a collector of one’s innermost wishes. “We went back to the origin of jewelry,” said Emmanuel Perrin, president and chief executive officer of Cartier North America. “Before it had an artistic function, it was a curse repellent or a good-luck charm. We’ve come back to that aspect, which for Cartier has always been a strong component.”
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