Though Cartier has long been concerned with corporate responsibility, it notched up its commitment to ethical practices four years ago with the creation of a department devoted to the subject.
Headed by Pamela Caillens, the jeweler’s corporate and social responsibility department was devised to allow Cartier to become more proactive in measures dear to its heart, including promoting environmentally clean practices and managing the jewelry supply chain with an eye on human rights.
“It’s become a priority at the heart of our business,” explains Caillens, who added Cartier is particularly involved with the formation of the Responsible Jewellery Council, a not-for-profi t group of about 80 companies.
When it was formed four years ago, the RJC was conceived as a vehicle for firms to survey and promote human rights, responsible ethical, social and environmental practices in a transparent and accountable manner throughout the industry, from mine to retail.
Caillens says Cartier used its clout in the business — every year it purchases about 1 percent of gem-quality diamonds and 3 percent of gold used in jewelry — to get other industry players to jump on the cause’s bandwagon.
“We believe we can have industry leverage [in promoting responsible practice],” says Caillens of the RJC, which started with 13 members, including Cartier. “We think it’s important to have an industry-wide, clearly defined code of practice with a serious verification system. Cartier is a leader, so we need to lead by setting an example.”
Weeding out the use of conflict diamonds is one of the RJC’s most serious concerns. Cartier already was influential in stopping usage of Burmese rubies. “We have to be very careful with our reputation and image,” says Caillens.
But Cartier has many initiatives outside of the RJC. It was among the first jewelry companies to become involved in the Kimberly Process, an initiative to eliminate the use of conflict diamonds in Africa.
The firm has invested in improving working conditions in jewelry polishing, including the development of a new workbench. “The bench is not proprietary, because we want to improve working conditions across the industry,” explains Caillens.
Cartier also recently donated a large stockpile of precious gemstones to gemstone institutes to help promote the recognition of natural gems against treated ones.
“Our opinion at Cartier is that corporate and social responsibility is part of our core business of jewelry,” Caillens says. She adds that eco-friendly manufacturing and paper purchasing policies are also top focuses for her department.
Meanwhile, Cartier has taken up the banner of promoting entrepreneurship among women. In 2006, it created Cartier’s Woman Initiative prize to sponsor women around the world who are starting their own businesses. Each year, five winners are selected from five different world geographies. They are awarded $20,000 and provided with coaching to streamline their business.
A sign of the initiative’s success is this year more than 800 applications were received for the seed money. The next honors, which will be the third since the awards were started, will be given in October.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty