Mention Cartier's special orders, and one's mind often flits to the extravagant commissions of India’s peacock Maharajas, who in the Thirties were particularly important for the jeweler’s London business.
“Many think of the Maharajas, not only because pieces weren’t worn the Western way but also because in most of the cases, the jewelry was worn by men,” says Pierre Rainero, Cartier’s image, style and heritage director. “Also, we’re not talking estate jewelry here, but state jewelry.”
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