PARIS — Having sought inspiration as far afield as Russia, China and India, Cartier found the idea for its new collection right on its doorstep.
Paris Nouvelle Vague, which goes on sale next month, consists of seven lines with a distinct visual identity, all of which are inspired by the City of Light.
Pierre Rainero, director of image, style and heritage at Cartier, said the Paris Nouvelle Vague collection was originally launched in 1999, but has been expanded to better reflect a modern woman’s lifestyle.
“The lines are inspired by Paris, but they correspond to a woman’s different moods,” he said. “The idea, with this inspiration, was to bring new elements to the way we draw and conceive jewelry, and to be in line with the most recent evolutions in today’s lifestyles.”
Accordingly, the collections run the gamut from classical to playful, from delicate to assertive.
One line is characterized by a diamond-studded wave design inspired by the Seine River. Another features mobile ball chain beads, some studded with pink sapphires and diamonds, which take their cue from fireworks and Paris nightlife.
A five-item set consisting of a necklace, bracelet, pendant, earrings and ring is a graphic interpretation of the late Thirties architecture of the Palais de Chaillot opposite the Eiffel Tower, using pink gold, hematite, amethysts, smoky quartz, pink opals and diamonds.
“It’s in our very nature to be strongly rooted in Paris. This is the capital of fine jewelry. It’s the only place in the world where you will find, historically, this unique savoir faire,” said Rainero.
The launch will be accompanied by a dedicated micro-site, due to be unveiled at the end of May. Print ads will break in the June issues of leading magazines.
Prices range from 2,300 euros, or $2,985 at current exchange, for a twisted gold ring set with diamonds, to 590,000 euros, or $765,450, for a flexible cuff bracelet in pink gold set with diamonds and studded with fresh-water pearls. The prices quoted are applicable in Cartier stores in France.
Rainero said there was a special attraction to purchasing items from the collection while visiting the French capital.
“There is a specific emotion that comes from coming to the source to buy it here, and then there is the romantic aspect. I think the Parisian inspiration speaks to customers everywhere, because Paris is linked to this notion of romanticism and lifestyle,” he said.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews