By  on May 18, 2009

At the turn of the 20th century, the flow of royalty through Cartier's salons on the Rue de la Paix in Paris was such that the Prince of Wales famously proclaimed the French house as “Jeweler of Kings for King of Jewelers.”

It was that ritzy prince who pushed Cartier to set up a subsidiary in London in 1902, winning an order for 27 tiaras for his coronation as King Edward VII that same year.

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