LOS ANGELES — Malibu-based accessories brand CC Skye has signed a licensing deal with Pascal Mouawad’s fashion jewelry company Glamhouse, best known for developing jewelry lines with personalities such as Andrea Lieberman, Erin Wasson, Nicole Richie and Kim Kardashian.
This story first appeared in the March 10, 2014 issue of WWD. Subscribe Today.
Designer CC Skye, who has run her company independently since its inception in 2004, will remain creative director, while Mouawad will take over CC Skye’s strategic planning, manufacturing, distribution and sales.
CC Skye currently sells in about 800 doors worldwide, but Mouawad sees the potential to double or triple its business. “It’s going to require capital infusion and infrastructure, but she has a great brand and we want to take it into department stores and mass retailers,” he said. CC Skye wholesales between $24 and $60, but entry-level price points are likely to drop slightly to accommodate retailers such as Macy’s.
The acquisition of an established brand is a first for Mouawad, who noted, “Our business isn’t all about licensing in the celebrity world. Buying existing brands is part of my strategy, and most of all I’m looking for opportunities to incubate businesses that can be quite sizable. If it can’t do $1 million in the first year then I won’t even look at it.”
Skye and Mouawad met about a year ago through a mutual friend to discuss partnering on a diffusion line, but Skye said, “I was ready to give him my whole brand. It gets lonely at the top, as they say. I wanted a partner and what I got was an army.”
The fall 2014 collection, produced under Glamhouse, is headed in a cleaner and more sophisticated direction, with the addition of semiprecious stones like malachite, blue lapis lazuli, and black and white howlite set in 18-karat gold-plated metal. New pieces such as a flat-topped bracelet, double-sided earrings and U-shaped invisible rings have been well-received, though Skye continues with best-sellers like gold-studded cuffs, hinge rings and leather bracelets.
Mouawad said 2014 will be a transitional year for CC Skye, and in 2015 he will “really take it to the next level.” Among his plans are the reintroduction of handbags, and possibly sunglasses and shoes.
In another first, come spring 2016, Mouawad plans to launch the Glamhouse brand of fashion jewelry and bags, shoes and other accessories. He has hired celebrity stylist Johnny Wujek, best known for styling Katy Perry, Kate Mara and Amber Heard, as creative director and plans to bring on celebrities to help design the different categories.
“I am looking for celebrities who are perceived as fashionistas, who have a big fan base, whom people look up to for style advice,” he said. Included in that description are Jenner sisters Kylie and Kendall, with whom he has a jewelry line exclusive to Nordstrom’s Brass Plum. “That’s another line I plan to grow bigger next year,” he said.