PARIS — Chanel got hit — again.
According to police reports, thieves forced their way into a Chanel jewelry boutique on the ritzy Avenue Montaigne here today, getting away with an undisclosed number of stolen goods.
“Three individuals have robbed the Chanel jewelry store at gunpoint. Glass windows of the store have been shattered. Three individuals are currently at large,” a police spokeswoman confirmed to WWD, adding that no reports of casualties have been filed.
French media reports noted that the incident occurred at around 12:15 p.m. local time. Allegedly, the perpetrators were armed with axes and pump-action shotguns, and were able to flee the crime scene thanks to a fourth accomplice waiting in a getaway vehicle.
This is the second time in three weeks that the luxury brand has fallen victim to a brazen heist. On April 28, thieves rammed the doors of a neighboring Chanel boutique on the same street, torched their SUV and fled the scene with reportedly more than 300,000 euros, or $338,343 at current exchange.
While last month’s robbery was mostly aimed at leather goods, this time the perpetrators focused on jewelry and watches of higher value.
Reached for comment, a spokeswoman for Chanel could not immediately give an estimate of the stolen merchandise, noting that a police investigation was opened.
France has seen a slew of jewelry robberies in the last few years. Also hit twice in recent months was French storied jewelry maison Chopard.
Last December, the brand’s boutique on Rue du Faubourg Saint-Honoré, situated across the street from the Élysée presidential palace and some blocks from the Ministry of Justice, was robbed in broad daylight. The thief reportedly made off with jewelry worth an estimated one million euros, or $1.1 million at current exchange.
The square in central Paris is billed as one of the most heavily guarded addresses in the French capital due its high density of luxury jewelry stores.