The Chopard pieces represent the first step in what it has dubbed “The Journey,” in reference to its gradual progress towards sustainable luxury by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.
“I think we will probably be the pioneers and hopefully put a lot of other companies on the same road, but being the first is always difficult,” Chopard copresident and creative director Caroline Scheufele told WWD.
“It’s a long process, because obviously we cannot change the whole way we produce in one day, so we have a capsule collection which will grow,” she added.
For the first two pieces, Chopard is using gold from artisanal community mines in South America, backed by the Alliance for Responsible Mining, the Colombia-based charity that developed the Fairmined certification designed to ensure an equitable price for miners while helping to protect the environment.
The white gold bracelet and earrings are set with diamonds from mines certified by the Responsible Jewelry Council. “But then you have the colored stones, which is another subject altogether, which we’ll be treating in a second stage,” Scheufele noted.
Firth, who is also creative director of brand consultancy Eco-Age, called the launch a milestone for the luxury jewelry industry. She noted that it was the first time that Fairmined gold has left Colombia for Europe — a source of great pride to the miners involved.
“It’s very raw in all of us what happened in Bangladesh. How many producers of what we wear in terms of clothes, but also in terms of jewelry, are really part of the story of that piece until the end?” she said.
“The GCC brand mark is now given as a seal of approval to leadership in the fashion and accessories industries, and why not extend it one day to other companies that are not fashion-related that we’re working with? But it’s a signature of recognition of supply chain integrity, and the ethics and the aesthetics matching. I can’t see the GCC brand mark ever given to an ugly object,” Firth added.
Chopard has been a member of the RJC since 2010 and this year renewed its certification against the RJC’s Code of Practice for the next three years to April 2016.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
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Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
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EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)