The Chopard pieces represent the first step in what it has dubbed “The Journey,” in reference to its gradual progress towards sustainable luxury by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.
“I think we will probably be the pioneers and hopefully put a lot of other companies on the same road, but being the first is always difficult,” Chopard copresident and creative director Caroline Scheufele told WWD.
“It’s a long process, because obviously we cannot change the whole way we produce in one day, so we have a capsule collection which will grow,” she added.
For the first two pieces, Chopard is using gold from artisanal community mines in South America, backed by the Alliance for Responsible Mining, the Colombia-based charity that developed the Fairmined certification designed to ensure an equitable price for miners while helping to protect the environment.
The white gold bracelet and earrings are set with diamonds from mines certified by the Responsible Jewelry Council. “But then you have the colored stones, which is another subject altogether, which we’ll be treating in a second stage,” Scheufele noted.
Firth, who is also creative director of brand consultancy Eco-Age, called the launch a milestone for the luxury jewelry industry. She noted that it was the first time that Fairmined gold has left Colombia for Europe — a source of great pride to the miners involved.
“It’s very raw in all of us what happened in Bangladesh. How many producers of what we wear in terms of clothes, but also in terms of jewelry, are really part of the story of that piece until the end?” she said.
“The GCC brand mark is now given as a seal of approval to leadership in the fashion and accessories industries, and why not extend it one day to other companies that are not fashion-related that we’re working with? But it’s a signature of recognition of supply chain integrity, and the ethics and the aesthetics matching. I can’t see the GCC brand mark ever given to an ugly object,” Firth added.
Chopard has been a member of the RJC since 2010 and this year renewed its certification against the RJC’s Code of Practice for the next three years to April 2016.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)