The Chopard pieces represent the first step in what it has dubbed “The Journey,” in reference to its gradual progress towards sustainable luxury by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.
“I think we will probably be the pioneers and hopefully put a lot of other companies on the same road, but being the first is always difficult,” Chopard copresident and creative director Caroline Scheufele told WWD.
“It’s a long process, because obviously we cannot change the whole way we produce in one day, so we have a capsule collection which will grow,” she added.
For the first two pieces, Chopard is using gold from artisanal community mines in South America, backed by the Alliance for Responsible Mining, the Colombia-based charity that developed the Fairmined certification designed to ensure an equitable price for miners while helping to protect the environment.
The white gold bracelet and earrings are set with diamonds from mines certified by the Responsible Jewelry Council. “But then you have the colored stones, which is another subject altogether, which we’ll be treating in a second stage,” Scheufele noted.
Firth, who is also creative director of brand consultancy Eco-Age, called the launch a milestone for the luxury jewelry industry. She noted that it was the first time that Fairmined gold has left Colombia for Europe — a source of great pride to the miners involved.
“It’s very raw in all of us what happened in Bangladesh. How many producers of what we wear in terms of clothes, but also in terms of jewelry, are really part of the story of that piece until the end?” she said.
“The GCC brand mark is now given as a seal of approval to leadership in the fashion and accessories industries, and why not extend it one day to other companies that are not fashion-related that we’re working with? But it’s a signature of recognition of supply chain integrity, and the ethics and the aesthetics matching. I can’t see the GCC brand mark ever given to an ugly object,” Firth added.
Chopard has been a member of the RJC since 2010 and this year renewed its certification against the RJC’s Code of Practice for the next three years to April 2016.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)