The Chopard pieces represent the first step in what it has dubbed “The Journey,” in reference to its gradual progress towards sustainable luxury by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.
“I think we will probably be the pioneers and hopefully put a lot of other companies on the same road, but being the first is always difficult,” Chopard copresident and creative director Caroline Scheufele told WWD.
“It’s a long process, because obviously we cannot change the whole way we produce in one day, so we have a capsule collection which will grow,” she added.
For the first two pieces, Chopard is using gold from artisanal community mines in South America, backed by the Alliance for Responsible Mining, the Colombia-based charity that developed the Fairmined certification designed to ensure an equitable price for miners while helping to protect the environment.
The white gold bracelet and earrings are set with diamonds from mines certified by the Responsible Jewelry Council. “But then you have the colored stones, which is another subject altogether, which we’ll be treating in a second stage,” Scheufele noted.
Firth, who is also creative director of brand consultancy Eco-Age, called the launch a milestone for the luxury jewelry industry. She noted that it was the first time that Fairmined gold has left Colombia for Europe — a source of great pride to the miners involved.
“It’s very raw in all of us what happened in Bangladesh. How many producers of what we wear in terms of clothes, but also in terms of jewelry, are really part of the story of that piece until the end?” she said.
“The GCC brand mark is now given as a seal of approval to leadership in the fashion and accessories industries, and why not extend it one day to other companies that are not fashion-related that we’re working with? But it’s a signature of recognition of supply chain integrity, and the ethics and the aesthetics matching. I can’t see the GCC brand mark ever given to an ugly object,” Firth added.
Chopard has been a member of the RJC since 2010 and this year renewed its certification against the RJC’s Code of Practice for the next three years to April 2016.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews