LONDON — London jeweler Stephen Webster is introducing a new sterling silver collection inspired — and fronted — by his friend Christina Aguilera.
The new line, Stephen Webster Silver Collection, is made from sterling silver, 18-karat gold and gemstones such as jade, chalcedony, goldstone, hematite and white agate.
"We did it by demand — we've always had a younger following," said Webster. "It's our biggest launch ever, and a new direction for us."
The first collection, Shattered, will offer about 50 styles of rings, cuffs, pendants and earrings that feature gemstones inlaid into silver, an innovative technique that resembles enameling. The overall design is made to look like bits of broken stained glass from Gothic church windows.
Superstud is the second collection, and features about 40 styles. The inspiration is punk, and the collection is heavy on biker studs, said Webster.
Silver Collection will launch in Switzerland at Baselworld early next month, and Neiman Marcus has the exclusive for spring. The line will sell at 15 doors, as well as Bergdorf Goodman.
Webster said in the future he will target key department stores, such as Saks Fifth Avenue, as well as independents.
The designer describes the new collection as a bridge line between fashion and fine jewelry, with price points that range from 175 pounds, or $343, for small earrings to 1,800 pounds, or $3,528, for a silver collar necklace.
The first ad campaign — featuring Aguilera — will break in the April issue of W, WWD's sister publication. "She was a real coup for us. She's our longest-term regular client and the right age for the brand," said Webster of the 27-year-old pop star. "We think she's in the most glamorous period of her life right now, and she is the main source of inspiration behind the collection."
The campaign was shot by Vincent Peters in a Los Angeles studio. The photos are in black-and-white and color, and the inspiration is Alfred Hitchcock. "I have always loved Hitchcock's films, and to be able to transport Christina and my jewelry into that classic setting was an amazing experience," Webster said.Aguilera said: "Working together on this campaign and collection has been an incredible experience. I am honored to be a part of it all."
Webster said the new line is "just what I needed." He said it takes him back to his early days — 32 years ago — when he was working with semiprecious stones in London and California. "Big colored gems were cheaper then. But today, a tourmaline ring is $10,000! It's all become very serious. Now I can design what I want, and I'm more carefree because the price is something like $300," he said. "My team is young, and they're enjoying themselves. And this new line also runs more closely with fashion."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion