The retailer, which targets three- to 18-year-olds, is launching the Katy Perry Prism collection of jewelry and accessories globally in more than 3,000 stores. This is the first time Claire’s has introduced a line throughout the world, including 1,590 stores in the U.S. The balance of units are in Canada and 44 international countries.
Katy Perry Prism is a two-year deal timed to coincide with the singer’s world tour, which starts in May. “When we survey our girls around the world, she’s the superstar that resonates globally,” said Jim Fielding, chief executive officer of Claire’s. “We’ve done smaller deals and always carried different products. Katy is our big one.”
Fielding stressed that Prism is not simply product with Perry’s likeness, it’s being designed and curated by the star. “Katy is designing a line of jewelry and accessories that she wanted to make for her fans,” Fielding said, adding that she’s working with Claire’s internal design team. “The overlap between her fans and the Claire’s customer is a great overlap. Katy is a very smart businesswoman and a great performer. She knows her brand very well. She has a definite aesthetic and point of view.”
The collection will include limited-edition items, seasonal novelty pieces, collectibles and product inspired by the lyrics and titles of Perry’s greatest hits. Regular updates in the Katy Perry collection will keep the assortment fresh, Fielding said.
Other collections at Claire’s include Dylan’s Candy Bar, which is being sold at Dylan’s and Claire’s stores as well as online at claires.com and dylanscandybar.com. Products, all less than $24, include jewelry, lip glosses, nail polish, iPhone cases as well as lollipops, chocolate bars and cotton-candy buckets.
There’s also the Sophia Grace & Rosie collection, inspired by the eight-year-old British singer and her younger cousin, who rose to fame as guests on “The Ellen Degeneres Show” singing “Super Bass” by Nicki Minaj.
The line includes 12 items such as tutus, tiaras and cosmetics. Claire’s will supply product for Sophia Grace & Rosie’s upcoming film, tentatively scheduled for release later this year.
Claire’s is planning store openings in the U.S., although Fielding wouldn’t specify how many. The brand is aggressively growing its online business, which is “still a small percentage of our total,” he said. Three Web sites, claires.com in the U.S., claires.co.uk and claires.co.fr, service 118 countries. “Last year, we opened stores in Costa Rica, the Philippines and Columbia and all of those had some online interest before we opened them,” Fielding said. “We definitely evaluate if there seems to be a large percentage of orders going to a certain country.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)