The retailer, which targets three- to 18-year-olds, is launching the Katy Perry Prism collection of jewelry and accessories globally in more than 3,000 stores. This is the first time Claire’s has introduced a line throughout the world, including 1,590 stores in the U.S. The balance of units are in Canada and 44 international countries.
Katy Perry Prism is a two-year deal timed to coincide with the singer’s world tour, which starts in May. “When we survey our girls around the world, she’s the superstar that resonates globally,” said Jim Fielding, chief executive officer of Claire’s. “We’ve done smaller deals and always carried different products. Katy is our big one.”
Fielding stressed that Prism is not simply product with Perry’s likeness, it’s being designed and curated by the star. “Katy is designing a line of jewelry and accessories that she wanted to make for her fans,” Fielding said, adding that she’s working with Claire’s internal design team. “The overlap between her fans and the Claire’s customer is a great overlap. Katy is a very smart businesswoman and a great performer. She knows her brand very well. She has a definite aesthetic and point of view.”
The collection will include limited-edition items, seasonal novelty pieces, collectibles and product inspired by the lyrics and titles of Perry’s greatest hits. Regular updates in the Katy Perry collection will keep the assortment fresh, Fielding said.
Other collections at Claire’s include Dylan’s Candy Bar, which is being sold at Dylan’s and Claire’s stores as well as online at claires.com and dylanscandybar.com. Products, all less than $24, include jewelry, lip glosses, nail polish, iPhone cases as well as lollipops, chocolate bars and cotton-candy buckets.
There’s also the Sophia Grace & Rosie collection, inspired by the eight-year-old British singer and her younger cousin, who rose to fame as guests on “The Ellen Degeneres Show” singing “Super Bass” by Nicki Minaj.
The line includes 12 items such as tutus, tiaras and cosmetics. Claire’s will supply product for Sophia Grace & Rosie’s upcoming film, tentatively scheduled for release later this year.
Claire’s is planning store openings in the U.S., although Fielding wouldn’t specify how many. The brand is aggressively growing its online business, which is “still a small percentage of our total,” he said. Three Web sites, claires.com in the U.S., claires.co.uk and claires.co.fr, service 118 countries. “Last year, we opened stores in Costa Rica, the Philippines and Columbia and all of those had some online interest before we opened them,” Fielding said. “We definitely evaluate if there seems to be a large percentage of orders going to a certain country.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia