Dodo, the 18-year-old sister brand of Pomellato, quietly opened its first boutique in New York last July, as part of its drive to become a bigger player in the U.S.
Known for whimsical “talking” animal charms in gold and diamonds that each feature a witty catchphrase, Andrea Morante, chief executive officer of Pomellato Group, is keen to turn the mature Italian company into a thriving American business.
Already carried in almost 450 doors worldwide with 38 freestanding stores (including in-store shops in department stores), Dodo isn’t a stranger to the States — it has been available in New York at Bergdorf Goodman since 2002 and Bloomingdale’s since 2003. There are also freestanding stores in Aventura, Fla.; Short Hills, N.J., and the Beverly Center in Los Angeles. But it’s not exactly a giant here, either. According to Morante, U.S. business last year made up just $2.5 million of Dodo’s $70 million in sales.
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