MILAN — Men with a soft spot for roaring engines can now extend that passion into jewelry.
Ferrari, Maserati and Ducati have teamed up with Damiani to launch three collections that include jewelry, small gift items, desk pieces and gadgets. All three licensing agreements are valid through 2012.
The deals are further evidence of how Damiani is looking to strengthen its position in the fine jewelry sector by broadening its licensing portfolio, which currently counts Jil Sander, Gianfranco Ferrè and Martin Margiela.
“Many of the specialty stores we deal with told us that women complain they can’t find jewelry gifts for men so we believe we can develop this area,” Guido Damiani, chairman and chief executive officer of Damiani, said of the licenses with the three famed Italian motoring brands. “Also, these projects are a low-cost way for us to exploit our synergies and vertical and multitiered structure.”
Ninety-five percent of Damiani’s 2008 revenues of 150 million euros, or $221 million, hail from women’s products.
It’s coincidence the three deals were completed at the same time, Damiani said, and the new collections will all be unveiled at the end of March.
The collections will have different product assortments and pricing, he said.
The selection at Ferrari, for example, ranges from silver and gold cufflinks to money clips to gold bracelets adorned with charms in the shape of steering wheels, turbines and tires. On a more expensive side is a diamond pendant shaped like the automaker’s iconic prancing horse logo.
Gift items, namely paper cutters, desk sets and paperweights, in silver and leather, are also part of the offering. “Ferrari is the most exclusive Italian brand, it’s aspirational and will also attract women,” said Damiani.
Average retail prices go from 200 euros, or $295, to 500 euros, or $737, and climb to 2,000 euros, or $2,949, for diamond-sprinkled pieces.
A similar lineup will characterize Maserati’s line, highlighted by steel cufflinks with a single, tiny diamond priced at 150 euros, or $221, at retail.
The Ducati collection targets a younger customer of bikers and fans with gold, silver or steel bracelets, key chains and gadgets that pertain to the world of motorcycles.
Between the Damiani-owned multibrand Rocca stores, the Ferrari stores and specialty stores, Damiani expects to secure 2,000 doors in the first year for the Ferrari collection. A similar number is budgeted for both Maserati and Ducati.
Damiani declined to disclose a first-year sales projection but said the projects should rake in “tens of millions of euros.” He added that today’s volatile economic climate makes it difficult to predict how a project will evolve.
In other Damiani news, the company will open stores in Beirut and Singapore by year-end and Damiani said he is talking to several designers about future ventures, but declined to reveal details.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)