MILAN — Two Italian families have teamed up for a new Made in Italy project.
Knitwear firm Cruciani and jewelry company Damiani have created a capsule collection of 3,000 pieces of macramé lace bracelets embellished with a 18-karat pink, white or yellow gold plaque in the shape of a four-leaf clover. A tiny diamond, and another gold plaque placed at the closure of the bracelets show the “Cruciani with Damiani” label.
The bracelets will be available starting today in Cruciani C boutiques in Milan, Verona, Forte dei Marmi, Capri and Taormina in Italy; Madrid; Seoul; Dubai; Palm Beach, Fla., and at selected multibrand stores globally. Retailing at 179 euros, or $243.40 at current exchange, the bracelets, also knitted with four-leaf clovers, are available in a color palette ranging from green and burgundy to powder pink to cerulean.
Despite a lackluster economy in Italy, Cruciani has been growing briskly and setting a trend here with the launch last year of the first lace bracelets, which in addition to the flowers internationally seen as symbols of good luck, were adorned with hearts or butterflies, for example. The firm has sold more than 8 million units since then and has been opening dedicated boutiques. Parent company Maglital Srl has increased its workforce by 20 percent, adding 100 employees in 18 months. Sales in the first half of 2012, whose fiscal year started on April 1, rose 82.9 percent to 16.4 million euros, or $22.3 million, compared with the same period the year before.
“In the seven months until the end of October, we have reached and surpassed the results that we had expected for the entire fiscal year that goes from April 1 to the end of March 2013 — five months ahead,” said Luca Caprai, Cruciani’s founder and chief executive officer, who had targeted sales of 25 million euros, or $34 million. By the end of March 2013, revenues are now expected to reach 30 million euros, or $40.8 million.
Caprai said he first wanted to “transform the bracelet in a brand,” and that the collection with Damiani is “the synthesis” of what he believes is “the new world of accessories, appealing, accessible, and with an element of novelty.” He praised Damiani for being “brave” in joining forces, as a high-end brand, with “a young label.”
“I was easily committed to this project, the bracelets are a fantastic phenomenon and we liked the idea of delicately making them more precious with our details, and the opportunity to show the union between fashion and jewelry,” said Giorgio Grassi Damiani, vice president of Damiani Group and ceo of Rocca. Asked if he was superstitious, Damiani laughed and said: “Not really, but it can’t hurt, no?” referring to the four-leaf clover.
New boutiques are slated to open in the affluent city of Monza, outside Milan, this weekend, and in Rome and at Malpensa Airport this month. Another unit will be unveiled in Italian ski resort Bormio in December.
A boutique opened in Seoul at the end of October. Coming up next, venues in Beirut, Istanbul and Monte Carlo.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty