Cartier hired David Lynch, the director of offbeat films such as “Eraserhead” and “Blue Velvet,” to design a space and installation for Art Basel Miami Beach next month.
The project, dubbed “Diamonds, Gold and Dreams,” takes place within the 4,000-square-foot, Jean Nouvel-designed Cartier Dome. Inside will be a seven-minute “floating diamond” projection that will be accompanied by a musical score. It will be projected hourly. Lynch, who was lent gold and diamond jewelry as inspiration, had the dome outfitted with walls covered in gold fabric, gold-printed carpeting and gold-trimmed display cases.
The display cases will hold several important, one-of-a-kind pieces of jewelry created specifically for the fair, including the gemstone-studded Patiala necklace.
“Who better than David Lynch to create the stage for Cartier objects?” said Frédéric de Narp, president and chief executive officer of Cartier North America. “His universe contains secrets, mysteries, extravagance…and this is what Cartier is about.”
Art aficionados often have a penchant for jewelry. Such is the reason that several marquee jewelers such as Cartier and Graff flock to South Florida each December to make their presence known at the contemporary arts fair that draws VIPs and celebrities.
“It’s a big thing,” de Narp said of the event set for Dec. 4 to 7.
The Compagnie Financière Richemont-owned French jewelry and watch firm will launch two collections at the fair, including the colorful, tasseled Torsade collection. Cartier Tradition pieces will also be on hand.
Last year, Cartier became an associate sponsor of Art Basel.
Cartier is active in the art world. The Cartier Foundation for contemporary art has been commissioning artwork since 1984. The collection now contains more than 1,000 works of art by some 300 international artists. Cartier also produces Cartier Art Magazine. The latest issue, themed “Fantasy,” will be distributed at the fair.
De Narp said he is optimistic for sales this year, despite the economic meltdown.
“People today need the relationship with the brand,” he said. “They need the love story. The environment isn’t positive and people need romance.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast