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David Webb Taps Richardson for Ads

The famed photographer did double duty for the Carine Roitfeld-styled series of print ads for the fine jewelry brand.

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David Webb’s fall ad campaign focuses on Terry Richardson, quite literally. The famed photographer did double duty for the Carine Roitfeld-styled series of print ads for the fine jewelry brand when he shot the campaign, which also features a plastic, doll-sized version of himself front and center (holding a strategically placed camera).

This story first appeared in the August 5, 2011 issue of WWD.  Subscribe Today.

 

Behind-the-scenes video from David Webb’s ad campaign shoot


“We wanted to reintroduce David Webb to the world with a new look, but with having all of the original designs he made when he was the biggest designer of his time,” said co-owner Sima Ghadamian, who described the three ads as “sexy, young, abundant” and “full of saturated color.”

 

Under the creative direction of Alex Wiederin, this is the company’s first ad campaign in over 20 years, according to Ghadamian, who acquired David Webb LLC in June 2010 – along with Mark Emanuel and Robert Sadian. The three are out to reinvigorate the brand, and following the opening of a new store and headquarters here in June, the ads are the latest effort to usher in a new era.

 

The ads will run in Vogue, Town & Country, V and others.

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