By  on December 13, 2011

LONDON — De Beers Jewellery is rapidly advancing on China: Later this week, it will open a second unit in Hong Kong and, over the past month, it has also cut the ribbon on stores in the northern city of Tianjin and in Dalian, a seaport in the northeast.

The jewelry brand, a venture between De Beers, the diamond miner and marketer, and LVMH Moët Hennessy Louis Vuitton, planted its first flag in Mainland China in May, with a 734-square-foot shop at Shin Kong Place in Beijing.

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