De Grisogono white gold necklace with white diamonds and black diamonds
DLK's David and Lisa Klein – also of the diamond purveying brand Leviev – have entered a partnership with De Grisogono in the U.S. The venture will see the Kleins managing the jewelry house’s stateside business — with their brand Leviev ceasing operations in the process.Leviev’s 700 Madison Avenue store will close, temporarily transitioning all company business to De Grisogono’s 824 Madison Avenue boutique. Leviev’s current retail space will undergo renovations, to be rebranded as De Grisogono. Come September, De Grisogono’s boutique will move into the old Leviev shop, leaving its present boutique vacant.The goal of the partnership, said Lisa Klein, is to “bring our diamond expertise to De Grisogono.”Fawaz Gruosi will continue as the brand’s creative director. The Kleins will work closely with global chief executive officer John Leitao — based in Geneva — on U.S. strategy and global diamond integration and expertise. David is to fulfill the role of De Grisogono's U.S. president, and Lisa its vice president.“It will bring this very youthful, cool edgy design element to merge the worlds of [diamonds and jewelry design],” Lisa said of the partnership’s intention.“For the most part, you have high jewelry houses primarily known for important stones of a specific caliber and then you have jewelry houses for incredible design. Both may offer some of the other, but we are going to be the first jewelry house to do it all. To merge what has been different concepts — it’s really exciting for us personally and the jewelry world at large,” she added.Lisa said the controversial Israeli businessman Lev Leviev is not in any way involved in the partnership — but declined to comment if they had bought out his stake in their own label.De Grisogono will maintain its in-store boutique at Bergdorf Goodman’s jewelry salon. Lisa said she and David are taking a wait-and-see approach to additional brick-and-mortar units in the U.S.Los Angeles would likely be an obvious next-step for the label — whose colorful designs are favored by celebrities including Kim Kardashian, Selena Gomez and Sharon Stone. The label holds an annual celebrity-studded event at the Cannes Film Festival.Regarding staffing matters, she said: “[Leviev] has an amazing team here. We are very excited about our team and the details are still being worked out. We are going to keep the same level of expertise and team players.” She declined to comment further about De Grisogono’s own U.S. staff.
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