By  on December 30, 2013

NEW YORK — “We don’t take ourselves too seriously,” said Houston-based accessory, footwear and jewelry designer Elaine Turner.

Sitting on one of the two pink sofas in her 1,500-square-foot Madison Avenue boutique, which opened on Black Friday, Turner puts a cheerful spin on her namesake company’s attitude and style. “It’s all about an aesthetic — it’s ladylike, Texas glam, always feminine, classic but updated and fun.”

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