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Elie Tahari is joining the jewel parade.
This story first appeared in the June 2, 2008 issue of WWD. Subscribe Today.
The 30-year-old ready-to-wear firm is launching a capsule collection of costume jewelry for fall. With styles such as the Catherine, Elizabeth and Victoria, the Empire Collection comprises statement pieces that feature antique crystals embroidered on black mesh and ribbon with dangling glass and metal beaded pendants.
“I’ve always been obsessed with women in significant positions in history,” said Rory Tahari, Elie Tahari’s vice chairman and creative director. “And I recently watched ‘The Other Boleyn Girl’ and had this incredible reaction, thinking about the whole idea of great women who have changed the course of history. So I wanted to create a collection that takes you back to another time and place. I felt this idea of feeling regal and it was a special feeling.”
The Elie Tahari Empire Collection will be available in smoke, diamond and ruby hues. It will be sold at Elie Tahari’s six boutiques in the U.S., as well as at Bergdorf Goodman and Neiman Marcus. The pieces will retail at around $400.
Tahari said she devised the concept about a year and a half ago after beginning to collect vintage jewelry. One pair of drop earrings in particular got her thinking about the category as a whole.
“Every piece of vintage is special and unique, and I think I’m someone who likes to express individuality and uniqueness,” she said. “To go to a party or to work and to wear something special and different makes you feel special and different, and it’s a way to escape and transform yourself. So it started with earrings, but in the end I had this burning desire to create our own pieces.”
The launch marks another foray into accessories for the Tahari brand. In September the firm added belts with Max Leather Group and partnered with Accessory Network Group on a handbag collection under its Tahari line.