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LONDON — Fabergé will be putting its eggs — and more — into a British basket later this year with an event called “Fabergé Easter at Harrods.”
This story first appeared in the February 4, 2014 issue of WWD. Subscribe Today.
Following in the path of Christian Dior, which took over the Knightsbridge store last spring with a special exhibition, Fabergé plans to celebrate its Russian roots with the collaboration, which will run from April 1 to 21.
News of the event is expected to be released today.
Fabergé is the first jeweler to take over Harrods with an event of this scale: It will decorate the store’s 20 windows facing Brompton Road with help from set designer Simon Costin, and open a pop-up space on the ground floor. The pop-up shop is meant celebrate the art of gifting, harking back to the days when Europe’s royals and wealthiest families would give each other bejeweled presents, often made by Fabergé.
The 1901 Apple Blossom Egg, an Easter egg created by Fabergé for a prominent Russian lady called Varvara Ketch, will be shown for the first time in the U.K. and in a non-museum environment, as part of the Harrods event.
The pop-up space, near Door 9, will boast an Egg Bar selling bejeweled gold pendants and offer an on-site engraving service. There will also be an interactive digital space that aims to provide shoppers with an alternative way of connecting with the brand.
A collection of the one-of-a-kind high jewelry pieces designed for Fabergé by the artist-jeweler Frédéric Zaavy will be presented for the first time in its entirety at the brand’s permanent space in Harrods’ fine-jewelry room.
Fabergé has also designed a limited-edition spiral tassel egg pendant, which will be available exclusively at Harrods from April 1 for six months. The pendant is a modernist expression of the traditional egg shape, set in diamonds, with a tassel of precious gemstones in amethyst, tsavorite or garnet.
The brand, which is owned by Gemfields plc, the publicly-quoted mining and marketing company that specializes in emeralds and colored gemstones, has been steadily raising its profile in the U.K. and abroad. Fabergé and Gemfields are among the sponsors of “The Cheapside Hoard: London’s Lost Jewels,” which is currently on show at the Museum of London. In April, Fabergé will be taking its Big Egg Hunt to New York City, planting 250 egg sculptures, designed by artists and fashion designers, around town.