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Fallon Spring 2014

Dana Lorenz sent her spring collection of costume jewelry down the catwalk Wednesday night, fulfilling a longtime dream.

Runway shows aren’t just for fashion designers. Dana Lorenz sent her spring collection of Fallon costume jewelry down the catwalk Wednesday night, fulfilling a longtime dream. “I’ve wanted to have a fashion show since I was in high school,” Lorenz quipped.

This story first appeared in the September 13, 2013 issue of WWD.  Subscribe Today.

Things opened with four large screens projecting a video by Marcel Wepper of a tough and sexy blonde, dressed in black leather and denim, committing a jewelry heist. Then out came similarly outfitted models — in black separates designed for the show by Ohne Titel, along with some vintage Nineties-style denim — all draped in piles of Fallon jewelry. Fringe-chain details came on necklaces and brooches pinned to jeans; spikes covered cuffs and the brim of an Albertus Swanepoel biker hat, and pearls and gemstones were layered on necklaces, bracelets and even a leather cross-body bag just the right size to hold a cell phone.