YURMAN’S LONE STAR: David Yurman is taking design in new directions next year.

“What you see in the next year or two you might not recognize as David Yurman,” the designer said during a cocktail party Wednesday at his Dallas store. “We need jewelry that is very personal and emotional, and it will be very limited edition. It’s a return to art.”

Yurman was in Texas to promote his namesake fragrance at Neiman Marcus and his boutique, both at NorthPark Center. Yurman plans to do significantly more trunk shows and charity events this fall and holiday to promote the brand.

GRAND CENTRAL CRYSTAL: Swarovski is moving into its new digs. The Austrian crystal firm is joining neighbors Links of London and Godiva at its new 200 Park Avenue location in Manhattan, opening Friday. The 1,253-square-foot space is situated atop Grand Central Terminal, serving millions of visitors and commuters annually, and marks Swarovski’s sixth New York store.

“New York is one of the strongest retail luxury markets in the country, as well as the world, and we believe it is very important for Swarovski to have a strong presence throughout the city where customers live, work, eat and shop,” said Kevin Coen, executive vice president of Consumer Goods Business at Swarovski North America Limited.

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