Lisa Anastos, Marco Giacometti and Shamin M. Momin at Tod's.

YURMAN’S LONE STAR: David Yurman is taking design in new directions next year.

This story first appeared in the September 22, 2008 issue of WWD.  Subscribe Today.

“What you see in the next year or two you might not recognize as David Yurman,” the designer said during a cocktail party Wednesday at his Dallas store. “We need jewelry that is very personal and emotional, and it will be very limited edition. It’s a return to art.”

Yurman was in Texas to promote his namesake fragrance at Neiman Marcus and his boutique, both at NorthPark Center. Yurman plans to do significantly more trunk shows and charity events this fall and holiday to promote the brand.

GRAND CENTRAL CRYSTAL: Swarovski is moving into its new digs. The Austrian crystal firm is joining neighbors Links of London and Godiva at its new 200 Park Avenue location in Manhattan, opening Friday. The 1,253-square-foot space is situated atop Grand Central Terminal, serving millions of visitors and commuters annually, and marks Swarovski’s sixth New York store.

“New York is one of the strongest retail luxury markets in the country, as well as the world, and we believe it is very important for Swarovski to have a strong presence throughout the city where customers live, work, eat and shop,” said Kevin Coen, executive vice president of Consumer Goods Business at Swarovski North America Limited.

TIME FOR TOD’S: Guests of Tod’s party in its New York store Wednesday night, a benefit for The Watermill Center for studies in the arts and humanities, didn’t show any hangover from the economic malaise, making multiple purchases of shoes and bags.

Rufus Wainwright, who was on the host committee, tried on several styles, as the likes of Shamim M. Momin and Amanda Hearst checked out the wares and talked about art and fashion. Marco Giacometti, chief executive officer of Tod’s USA, prepped on accessories for a two-week jaunt to Europe for the launch of the brand’s spring line.

“It’s a long trip, but I’m looking forward to it,” he said. The Tod’s team will be busier than usual during Milan Fashion Week. On Sept. 24, the brand will host an exclusive dinner where it will premiere “Pashmy Dream,” the short film directed by Dennis Hopper and featuring Gwyneth Paltrow. Paltrow, who appears in the Tod’s ad campaign, will host the party along with Hopper and Diego Della Valle, Tod’s chairman and ceo. The film will air on tods.com the next day.

AFRICA ON TIME: The GMT Group, the Singaporean-South African consortium that brought Gucci, Bally and S.T. Dupont to South Africa, hosted a one-night-only exclusive exhibition of rare Patek Philippe timepieces at the Watch & Jewelry Gallery in Nelson Mandela Square in the Sandton Central Business District, Johannesburg. The timepieces were flown in from Geneva especially for the exhibition. Amid Champagne and canapés a full-house crowd was crammed into the intimate space, and within an hour or so of the exhibition’s opening, 10 watches were sold. Prices started at $25,000 and went into the six figures.

IN THE BAG: Bag brand Kooba has beauty on the brain. The contemporary line has partnered with Beauty.com on a cosmetic bag that will hit the e-commerce site in time for the holiday season. The limited edition lilac cosmetic bag costs $85 and has multiple compartments for beauty items and comes filled with several cosmetics from the likes of Oscar Blandi, Cargo and Stila. Kooba plans to offer a line of cosmetic bags and small leather accessories this spring.