WWD.com/accessories-news/fashion-features/flower-power-1626481/
government-trade
government-trade

flower power

Alex Woo, the New York-based jeweler, is celebrating the 50th anniversary of the peace sign with a collection of pendants.

Appeared In
Special Issue
WWD A issue 07/21/2008

Alex Woo is banking that retailers will give peace a chance. The New York-based jeweler is celebrating the 50th anniversary of the peace sign with a collection of pendants. “It’s a symbol that’s instantly recognizable,” says Woo, who is known for her initial and symbol charms. “It’s got a hippie quality to it, but it’s still really chic.” The peace sign pendants are done in Woo’s signature style in which the chain goes through the actual charm, not a bail. Retail prices for the line start at $150 for a simple silver style and go up to $1,000 for a diamond-laden piece.

This story first appeared in the July 21, 2008 issue of WWD.  Subscribe Today.