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Alex Woo is banking that retailers will give peace a chance. The New York-based jeweler is celebrating the 50th anniversary of the peace sign with a collection of pendants. “It’s a symbol that’s instantly recognizable,” says Woo, who is known for her initial and symbol charms. “It’s got a hippie quality to it, but it’s still really chic.” The peace sign pendants are done in Woo’s signature style in which the chain goes through the actual charm, not a bail. Retail prices for the line start at $150 for a simple silver style and go up to $1,000 for a diamond-laden piece.
This story first appeared in the July 21, 2008 issue of WWD. Subscribe Today.