Any diamond enthusiast, or would-be bride, knows that the common brilliant-cut gem has 58 facets. You can easily find stones in 14, 43 and 76 cuts, as well. But 27? That’s a rarity — which is one of the reasons Amber Berger and Jennifer Rosenthal called their new jewelry concierge business 27 Facets. “It’s unusual,” says Berger, “and we felt our service was so unusual that it was a perfect match.” The other inspiration for the name is fairly straightforward: The friends, who met through their husbands, were both 27 when they came up with the idea last year.
“Initially we wanted to open our own accessories store,” says Berger, “but there’s so much competition in the city. So we started to brainstorm: Where is there an open market? Where is there a need?” 27 Facets, based out of Rosenthal’s Manhattan home, features services ranging from insurance appraisals to jewelry and watch repair and cleanings. Berger and Rosenthal act as personal shoppers, too, and can hunt down designer merch or custom-design pieces to a client’s specifications. “We have relationships with top diamond dealers,” says Berger, “And we’re able to sell the jewelry at competitive prices because we don’t take a huge markup for it.”
Key here, both emphasize, is the personal attention. “It’s literally door-to-door,” says Rosenthal.
“We do consultations, [quick] turnaround times for gifts, gift wrap and delivery,” adds Berger. Fees are based on the item and service, and start at $50.
Since starting their company earlier this year, business has spread largely by word of mouth. And it doesn’t hurt that both their husbands work in the finance arena. According to Rosenthal, many of their clients are men in that industry looking to buy gifts for their wives. “It’s a lot of networking,” she notes. They’ve also paired up with concierge services in Manhattan, like INsider and Luxury Attaché, to handle their jewelry requests.
Rosenthal and Berger have impressive pedigrees to boot. Berger’s family owns the Florida-based Mayer’s Jewelry Company — “I always had jewelry in my blood,” she says — and she’s worked as an accessories and jewelry buyer at various companies, including Michael C. Fina, Gucci, Cartier and Henri Bendel. Rosenthal, meanwhile, left her job in advertising with Lowe Worldwide to pursue her interest in jewelry. She earned a gemologist degree from the Gemological Institute of America in 2006, and subsequently spent two years as a jewelry appraiser at the auction house Doyle New York. Rosenthal also is certified by the Appraisers Association of America Inc.
“She’s the creative one,” says Berger of Rosenthal, who plans to launch her own line under the 27 Facets label. “I’m the numbers girl. We complement each other.”
Indeed, even their personal jewelry preferences are yin and yang. Rosenthal opts for “dainty and girly” pieces, while Berger has an eye for bolder, clean-cut fare.
They do confess, however, to having one trait in common when it comes to finery: “Whenever I meet someone for the first time, the only thing I see is jewelry,” says Rosenthal. “Even if I’m looking at your eyes, I’m actually looking at your ears [and earrings].”
Chimes in Berger: “Same with me. I can’t even help myself.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)