By  on November 7, 2008

Any diamond enthusiast, or would-be bride, knows that the common brilliant-cut gem has 58 facets. You can easily find stones in 14, 43 and 76 cuts, as well. But 27? That’s a rarity — which is one of the reasons Amber Berger and Jennifer Rosenthal called their new jewelry concierge business 27 Facets. “It’s unusual,” says Berger, “and we felt our service was so unusual that it was a perfect match.” The other inspiration for the name is fairly straightforward: The friends, who met through their husbands, were both 27 when they came up with the idea last year.

“Initially we wanted to open our own accessories store,” says Berger, “but there’s so much competition in the city. So we started to brainstorm: Where is there an open market? Where is there a need?” 27 Facets, based out of Rosenthal’s Manhattan home, features services ranging from insurance appraisals to jewelry and watch repair and cleanings. Berger and Rosenthal act as personal shoppers, too, and can hunt down designer merch or custom-design pieces to a client’s specifications. “We have relationships with top diamond dealers,” says Berger, “And we’re able to sell the jewelry at competitive prices because we don’t take a huge markup for it.”

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