Any diamond enthusiast, or would-be bride, knows that the common brilliant-cut gem has 58 facets. You can easily find stones in 14, 43 and 76 cuts, as well. But 27? That’s a rarity — which is one of the reasons Amber Berger and Jennifer Rosenthal called their new jewelry concierge business 27 Facets. “It’s unusual,” says Berger, “and we felt our service was so unusual that it was a perfect match.” The other inspiration for the name is fairly straightforward: The friends, who met through their husbands, were both 27 when they came up with the idea last year.
“Initially we wanted to open our own accessories store,” says Berger, “but there’s so much competition in the city. So we started to brainstorm: Where is there an open market? Where is there a need?” 27 Facets, based out of Rosenthal’s Manhattan home, features services ranging from insurance appraisals to jewelry and watch repair and cleanings. Berger and Rosenthal act as personal shoppers, too, and can hunt down designer merch or custom-design pieces to a client’s specifications. “We have relationships with top diamond dealers,” says Berger, “And we’re able to sell the jewelry at competitive prices because we don’t take a huge markup for it.”
Key here, both emphasize, is the personal attention. “It’s literally door-to-door,” says Rosenthal.
“We do consultations, [quick] turnaround times for gifts, gift wrap and delivery,” adds Berger. Fees are based on the item and service, and start at $50.
Since starting their company earlier this year, business has spread largely by word of mouth. And it doesn’t hurt that both their husbands work in the finance arena. According to Rosenthal, many of their clients are men in that industry looking to buy gifts for their wives. “It’s a lot of networking,” she notes. They’ve also paired up with concierge services in Manhattan, like INsider and Luxury Attaché, to handle their jewelry requests.
Rosenthal and Berger have impressive pedigrees to boot. Berger’s family owns the Florida-based Mayer’s Jewelry Company — “I always had jewelry in my blood,” she says — and she’s worked as an accessories and jewelry buyer at various companies, including Michael C. Fina, Gucci, Cartier and Henri Bendel. Rosenthal, meanwhile, left her job in advertising with Lowe Worldwide to pursue her interest in jewelry. She earned a gemologist degree from the Gemological Institute of America in 2006, and subsequently spent two years as a jewelry appraiser at the auction house Doyle New York. Rosenthal also is certified by the Appraisers Association of America Inc.
“She’s the creative one,” says Berger of Rosenthal, who plans to launch her own line under the 27 Facets label. “I’m the numbers girl. We complement each other.”
Indeed, even their personal jewelry preferences are yin and yang. Rosenthal opts for “dainty and girly” pieces, while Berger has an eye for bolder, clean-cut fare.
They do confess, however, to having one trait in common when it comes to finery: “Whenever I meet someone for the first time, the only thing I see is jewelry,” says Rosenthal. “Even if I’m looking at your eyes, I’m actually looking at your ears [and earrings].”
Chimes in Berger: “Same with me. I can’t even help myself.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast