By  on October 29, 2012

Gemfields, the London-based mining and marketing company that specializes in Zambian emeralds and colored gemstones, is amping up its Stateside presence through a series of initiatives.

With a new office in Manhattan’s Chelsea, plans to build an American division, a revamped Web site launching in January, its first official U.S. ad campaign and a slew of high-end designer collaborations, Gemfields aims to establish itself as an ethical, fashion-forward luxury brand.

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