Gemfields, the London-based mining and marketing company that specializes in Zambian emeralds and colored gemstones, is amping up its Stateside presence through a series of initiatives.
With a new office in Manhattan’s Chelsea, plans to build an American division, a revamped Web site launching in January, its first official U.S. ad campaign and a slew of high-end designer collaborations, Gemfields aims to establish itself as an ethical, fashion-forward luxury brand.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)