PARIS — Don't expect Boucheron, the jewelry house owned by France's PPR, to dwell on its storied past next week when it kicks off festivities to mark its 150th anniversary.
Jean-Christophe Bédos, the Place Vendôme jeweler's president, said he wanted to use the occasion to focus on the future. To wit, he challenged his team of house designers to formulate a no-punches-pulled collection of exceptional high jewelry.
"We want the anniversary to be an occasion to celebrate our energy and passion," he explained. "It's not the time to look to the past and reissue archive pieces."
The resulting collection — called Enchanting Boucheron, with prices from 1 million euros, or $1.48 million, to 3 million euros, or $4.4 million — will be unveiled to press and clients starting Monday in a town house here on the Place François 1er that, conveniently, belongs to PPR owner François Pinault.
Word has it that the jewels will be presented alongside paintings from Pinault's personal collection of modern and contemporary art. "It should be memorable," said Bédos, declining to give details.
Meanwhile, more than 100 of the house's best clients have been invited to a dinner Monday evening here. Julianne Moore is expected to attend.
Boucheron has been on a roll recently, with sales increasing at a healthy clip, thanks to the boom in demand for high jewelry in markets such as Russia, Asia and the Middle East.
Bédos wants to build on that momentum. For the anniversary, two high jewelry collections — instead of the traditional single offering — and a raft of limited edition products and a new watch will be introduced. The second high jewelry offering will be presented during the couture in Paris in July.
The watches — many in limited runs — include made-to-order pieces dappled with diamonds. Girard Perregaux, the Swiss manufacturer with which Boucheron recently signed a partnership, provided all of the movements.
But the high jewelry is likely to garner the most buzz. "Usually we have budget restrictions when creating a high jewelry collection," explained Bédos. "This time I gave our designers carte blanche. No limit."The result is 30 pieces testifying to the house's technical prowess. There is, for example, a necklace — requiring eight months of work — of diamonds and sapphires with rubies placed in golden snakes' mouths. Another necklace of diamonds and emeralds boasts secretive disk-top pods that open to reveal hidden gems. And yet another diamond and sapphire necklace comes with Art Nouveau-style flowers carved in amethyst and aquamarine. One flower detaches to double as a vial to be filled with fragrance.
One of the more curious pieces is a white gold mask — dappled with sapphires, emeralds, diamonds and flowers fashioned out of amethyst and aquamarine adorned with a detachable aigrette of heron feathers.
"Our hope with the collection is to affirm what we are capable of creating today," said Bédos, who will travel around the world this year to host multiple private client dinners as part of the anniversary celebrations. "We are preparing for the next 150 years."
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)