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Appeared In
Special Issue
WWD A issue 02/25/2013

The cyber world is inspiring everything these days, fine jewelry included. From gold and diamond emoticons to hashtags and @ symbols, it’s clear that this is a trend designers are taking seriously.

This story first appeared in the February 25, 2013 issue of WWD.  Subscribe Today.


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Instead of emoticons, Khai Khai Jewelry’s collection of rings, necklaces, earrings and charms includes symbols like a hashtag or an @, integral to anyone active on social media. Comprising 18-karat white, yellow or rose gold, a #hashtag ring retails for $945, an @At ring for $1,120 and an exclamation point ring for $630. The line is available at khaikhaijewelry.com.

In the year since Alison Lou designer Alison Chemla started designing pendants, rings and earrings, the collection of emoticon-inspired jewelry more than quadrupled — from 16 to 80 pieces.

“You can get lost in textuation [read: translation], and emoticons can express a little better how you’re feeling,” Chemlas said. The line retails from $350 to $9,000 and launched three months ago for pre-fall exclusively at Fivestory. The 14-karat gold collection includes a $3,200 Turn That Frown Upside-Down bar ring with a reversible white diamond pavé smile (that can be turned into a frown); a $2,750 Love Struck pendant with ruby heart eyes and a range of smaller, more accessibly priced face pendants that retail for less than $1,000.

New York-based Art Youth Society created a line of 14- karat gold jewelry to coincide with the creative collective’s launch. Founder Ays Yuva said her admiration for the “whip smart,” “diverse” and “street savvy” women around the world inspired her 34-piece collection of dainty rings with whimsical trappings ranging from happy faces, hearts and peace signs to crowns and even the I <3 NY symbol. Available in rose, green or white gold, the collection is $195 to $600 and available at shop.artyouthsociety.com.

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