PARIS — For the past 60 years, Gilbert Albert has been crafting one-off jewelry pieces in his discreet Swiss atelier, nearly unnoticed by the press and known only to industry insiders.
That is, until December, when the 85-year-old Geneva native opened a lavish three-story unit at 43 West 57th Street in New York.
Now, undeterred by the slow economy or the recent string of diamond heists on both sides of the Atlantic, Albert has inaugurated his first Paris boutique on the ritzy Rue du Faubourg Saint-Honoré smack in front of the presidential palace — with a little help from a friend, the Canadian-Iranian investor Majid Pishyar.
“It is an excellent place for us in terms of security,” said Pishyar, whose holding company 32Group snapped up the Gilbert Albert brand in 2010. “I have known [Albert] for 30 years, and all this time I was wondering why people don’t know about him.”
The roles in the business are well assigned. “He is an artist, he just wants to create,” Pishyar said. “My mission is to let other people know about him. This is a challenge, especially these days, but I always swim on the opposite side of the river, and it always [works]. I want to do it fast, because I’ve done my homework.”
Pishyar plans to open three more Gilbert Albert stores later this year — in London, Monaco and Cannes, France.
“The time is right; I have to keep his name alive,” said Pishyar about the jeweler, who has scooped up 10 Diamonds International Awards over his career, and is particularly appreciated for his unique use of materials, which combine precious stones with more exotic ingredients such as meteorites and fossils.
To ensure the brand’s longevity, Gilbert Albert’s successor is already waiting in the wings — it’s Pishyar’s daughter Mojdeh, who was trained by Albert.
Although the investor would not divulge sales figures, Pishyar said he was upbeat about the brand’s financial future. “Even in this moment, as the economy is down and we are in expansion [mode], we are doing great,” said the chairman of 32Group.
The Gilbert Albert brand currently comprises two lines: a couture collection with one-off items retailing for up to $5.5 million, and a line of rings, earrings and pendants with interchangeable stones from $3,000 apiece. “It’s a business model I’ve been creating,” said Pishyar. “This gives a chance to a younger generation to experience the [brand].”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews