By  on July 7, 2017
An installation to be displayed at Gucci stores in New York and Beverly Hills

MILAN — Gucci is setting up mini-theater installations at its stores in Beverly Hills and on New York's Fifth Avenue from July 7 to 28.Starting from the brand's Le Marché des Merveilles collection of jewelry, characterized by a feline head motif, Gucci commissioned Thai illustrator Phannapast Taychamaythakool to create a book of imaginative fairy tales, based on three fairytales written by Aracha Cholitgu. [caption id="attachment_10941607" align="aligncenter" width="1024"]Gucci An illustration by Phannapast Taychamaythakool for Gucci.[/caption] Gucci's creative director Alessandro Michele met the illustrator via Instagram and invited her to contribute to the #GucciGram Tian digital talents project in 2016.The tales form three chapters of a story about a “Wonder Factory” where animals create the line's jewels.[caption id="attachment_10941622" align="aligncenter" width="603"]Gucci A Gucci Le Marché des Merveilles ring.[/caption]Phannapast’s illustrations will form the scenes as in mini-theater sets in the stores. The jewelry collection will also be showcased in these installations presenting the entire range, which includes necklaces, bracelets, earrings, rings and hand accessories in 18-karat gold or sterling silver adorned with precious stones or colored enamels.

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