By  on August 1, 2011

NEW YORK — Haskell Jewels is set on expanding.

Thecompany is one of the leading costume jewelry designers andmanufacturers in the U.S. with licenses that include Kenneth Cole,Betsey Johnson and Simply Vera for Kohl’s — and is also the largestvendor to Macy’s, J.C. Penney, Kohl’s and Dillard’s. Industry sourcesestimate sales volume for Haskell Jewels to be about $150 million.

It also owns iconic costume jewelry firm Miriam Haskell.

“Miriam was to costume jewelry what Chanel was to ready-to-wear,” saidowner and chief executive officer Frank Fialkoff, seated at thecompany’s Fifth Avenue headquarters in midtown Manhattan. Haskell Jewelspurchased all of Miriam Haskell’s assets in 1990 — when Fialkoff saidthe line was “virtually out of business” and doing just $200,000 worthof business a year.

Most recently, the company acquired RobertLee Morris and introduced timepieces to its extensive lineup, butaccording to Gabrielle Fialkoff, president of Haskell Jewels, additionalinitiatives include an upcoming collaboration with Decades on a capsulecollection, distribution centers in China and Canada and the unveilingof a new logo and redesigned Web site.

Gabrielle Fialkoff saidthe Robert Lee Morris acquisition comprises all the Robert Lee Morrisassets, including Morris’ designs, archival materials, the designer’sQVC and department store businesses, sample lines, a retail store inSoHo and trademarks — including the name Robert Lee Morris. Sheconfirmed Morris will remain with the company in a design capacity.

“I have such great respect for the brand — it’s such an intrinsic partof American luxury and her [Haskell’s] importance to costume jewelry isas important as any other legacy brands. It’s nice to reinforce thatwith a new generation of customers. I’ve always been familiar withvintage Haskell but I’m ecstatic to celebrate a modern take on it,”Cameron Silver, owner of Decades, told WWD.

The Miriam Haskellfor Decades collection will make its debut in Decades boutiques inOctober, with a rollout to national department stores such as Nordstromin November. The 24-piece collection, named Uptown/Downtown, iscomprised of earrings, bracelets, rings and necklaces and will retailfrom $250 to $1,500. Materials include glass pearls, semi-preciousquartz and pyrite, gilded Russian gold and gunmetal, vintage chains,beading and stylized crystal.

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