By  on January 5, 2009

Horseshoes and rabbits’ feet simply aren’t enough anymore.

Several designers are trying to offer a bit of hope and luck to consumers in these trying times. Paola Pacheco, the Colombian-born, Miami-based jewelry designer, has launched a horn collection in which gemstones like citrine and amethyst are combined with coral and the like onto cuffs and rings.

“The horn brings luck, and coral and quartz are protecting,” says the designer, who is selling the wares from $90 to $450 on her Web site,, in addition to Fragments in New York and select Saks Fifth Avenue stores.

Borgioni, the Los Angeles jeweler with Italian roots, has launched the Tree of Life collection, which includes an oxidized gold tree pendant studded with ruby “apples” and a snake slithering through. Representatives from the company explained that the symbol means new beginnings, good fortune and protection.

Handbag designer Katherine Kwei took a cue from her Chinese heritage in launching her bag charms. Each charm has a pearl and gemstone tassel topped with a carving of one of the Chinese zodiac animals, such as an ox, tiger or horse, along with a leather appliqué of either a star fruit, persimmon, dragon fruit or peach.

“The peaches are good luck fruits and are a symbol of long, tranquil and prosperous life. We eat them after weddings,” says Kwei. “Persimmon signifies health and success in life for the new year and joy because of its red color.”

Kwei’s bag charms will debut at Intermezzo Collection in New York this week and will retail for $120.

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