The brand, which is aimed at women ages 18 to 34, has been known as Claire’s little sibling since Claire’s, which targets 7- to 18-year-olds, has many more stores. Now Icing is being re-branded with a new store design, new logo and updated imagery. E-commerce was launched on April 10.
The less-established Icing operates 392 stores in the U.S., compared with Claire’s 3,500-plus units worldwide. Claire’s had a head start: It was launched in 1961; Icing was acquired by the company in 1996.
A new management team led by Claire’s chief executive officer Jim Fielding, a former Disney executive;Joel Herman, executive vice president, and Dina Keenan, global senior vice president and chief marketing officer, is intent on growing Icing’s presence worldwide. “We see tremendous potential for Icing,” Keenan said. “We could have 3,000 stores worldwide in the next three to five years. We have a pretty aggressive growth plan. We want to make sure we do it right strategically.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.