The brand, which is aimed at women ages 18 to 34, has been known as Claire’s little sibling since Claire’s, which targets 7- to 18-year-olds, has many more stores. Now Icing is being re-branded with a new store design, new logo and updated imagery. E-commerce was launched on April 10.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)