By  on April 22, 2013

Icing is growing up.

The brand, which is aimed at women ages 18 to 34, has been known as Claire’s little sibling since Claire’s, which targets 7- to 18-year-olds, has many more stores. Now Icing is being re-branded with a new store design, new logo and updated imagery. E-commerce was launched on April 10.

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