By  on August 15, 2011

After dominating the runways in a major way, beginning in 2008, bodacious baubles receded a bit due in part to a minimal movement. Yes, a statement necklace or cuff still exists (especially from the likes of Oscar de la Renta or Yves Saint Laurent) but not to the same degree. “There isn’t the excess like there once was,” says Alexis Bittar. One might think that the costume jewelry industry would have taken a hit, but, according to these leaders, that’s far from the case.

Alexis Bittar: “Minimalism is key right now, but the total swing back to 1990s Calvin Klein-rooted minimalism is not going to happen. The consumer isn’t going to stop buying because she didn’t see it on the runway. What happens on the runway doesn’t affect me at all. My work has to be done when [the fashion designers’] is done because we launch in September when they do.”

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