Ippolita, which received a cash influx last year through an investment by private equity fund Castanea Partners, is taking steps to safeguard and diversify its business in the troubled economic climate.
Last year, the company launched Ippolita 925, its first silver line, joining its existing 18-karat gold line. The silver line features electroplated, hammered silver bangles and gemstone rings and retails for $175 to $1,800. The Ippolita 18-karat line sells for $295 to $25,000.
With the jewelry industry worried about how soaring metal prices will hurt business, the designer has introduced a bridge line called Ippolita Rosé, a pink hue sterling silver collection. The namesake jeweler isn't a trained metallurgist, but she created a "secret recipe" alloy of silver, with some rose gold, to produce the collection that retails from $195 for a pair of hoop earrings to $950 for an oversize rock crystal pendant.
Rose gold, which is essentially an alloy of yellow gold combined with copper for a pink effect, has been popular among jewelers in the last few years. They say its warm color complements most skin tones. This collection is a more pale pink than traditional rose gold. "I really loved the color, but I didn't want to cannibalize my goal," said Ippolita, who goes by one name. "I'm espoused to the idea of keeping the gold in its own world without pitting it against other colors. [The Rosé] is a more fashion-forward, feminine look."
Ippolita Rosé hits Neiman Marcus stores exclusively in August. Next year, the brand has plans to open up to additional wholesale accounts. Industry sources estimated the Rosé collection could bring in $2.5 million in sales this season. The silver line, which was launched in 15 Saks Fifth Avenue doors, will have a wider distribution into 55 doors, including Neiman Marcus. The gold line is sold in more than 100 specialty and independent U.S. stores.
The Ippolita Rosé line will be merchandised in its own separate case in each store, alongside the gold and silver lines, which have their own respective cases.
"The amazing thing about this concept is that it's a slightly higher price point than sterling, but it also incorporates the gold," said Ippolita chief executive officer Lauren Sharfman. "It's a price point opportunity. It gives Ippolita the opportunity to use a lot more metal and not to limit herself."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)