VICENZA, Italy — High-end Italian jewelry makers presenting their new collections at the weeklong Vicenzaoro fair said they are resisting the lure of low-cost production in places like China.
They said that, regardless of higher costs and a dearth of young artisans, an all-Italian production still allows top-flight brands to stand out from the pack in terms of quality, workmanship and design. Such qualities ultimately rekindle consumers' passion for the brand.
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